Development

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Comments about changes in our web development packages.

 

Rose Garden uses timed content

Wednesday, August 26th, 2009

The Rose Garden CoffeehouseWhile this entry could go under “News” instead of “Development,” the new Rose Garden Coffeehouse web site uses the Thirsty Lizard template’s abilities to time pages and content. The web site is a 30+ pages and growing, with many nuances. The key component is the ability for it to automatically remove shows from its home page automatically after each show is over.

This means the schedule for the year can be posted once over the summer and change without the webmaster touching it during the course of its season. Nice!

Make your Contact Form work harder!

Tuesday, April 14th, 2009

Red Email ButtonOf course your visitors can use it to send an inquiry to you, but did you know there’s a whole lot more functionality that you can use to grow your exposure? Try adding text to your “Contact Us” page to build a mailing list of people specifically interested in your offerings! Then, each month, be sure to export those email addresses from your “contact” database and send a sweet invitation to all who signed up! Be sure it’s an offer you’d be happy to provide!

Can you offer “guest list passes and VIP seating for up to 6″ at one of your performances? Give it away to one lucky winner each month, and pack the house by letting your audience know where you’ll be performing in the upcoming weeks.

Do you have a product or service? How about an extra $50 off that MAY be combined with any other offer you are running for purchases in your store. If that doesn’t work for you, how about “buy 1, get 1 at half price”? Would an “invite a friend” offer work for your business? You could offer “Share the cost! Buy 1 at regular price, and invite a friend to attend for free.” With these ideas, you might come up with others that are more suited to grow YOUR business.

The point is, “Contact Us” is a convenient method for your visitors to contact you, but it also offers a whole lot more as a marketing and promotion tool, and a nice way to keep in touch with those who are already interested in what you have to offer!

Choosing your design

Sunday, March 8th, 2009

When settling on a design for your web site, make sure to keep it simple. Complex designs may be lovely, but be careful that they don’t detract from your message. Remember that your web site is about information. That’s why people come there. While a pretty design may set a mood or tone, if people can’t find what they are looking for, you’ll lose them.