Of course your visitors can use it to send an inquiry to you, but did you know there’s a whole lot more functionality that you can use to grow your exposure? Try adding text to your “Contact Us” page to build a mailing list of people specifically interested in your offerings! Then, each month, be sure to export those email addresses from your “contact” database and send a sweet invitation to all who signed up! Be sure it’s an offer you’d be happy to provide!
Can you offer “guest list passes and VIP seating for up to 6″ at one of your performances? Give it away to one lucky winner each month, and pack the house by letting your audience know where you’ll be performing in the upcoming weeks.
Do you have a product or service? How about an extra $50 off that MAY be combined with any other offer you are running for purchases in your store. If that doesn’t work for you, how about “buy 1, get 1 at half price”? Would an “invite a friend” offer work for your business? You could offer “Share the cost! Buy 1 at regular price, and invite a friend to attend for free.” With these ideas, you might come up with others that are more suited to grow YOUR business.
The point is, “Contact Us” is a convenient method for your visitors to contact you, but it also offers a whole lot more as a marketing and promotion tool, and a nice way to keep in touch with those who are already interested in what you have to offer!